SPRING SUMMER 2025
THE LUXURY OF A UNIQUE CREATION
THE LUXURY OF A UNIQUE CREATION
ICONIC PLACES,
PERSONAL STORIES
Through the use of AI-generated backdrops, the Lanieri Spring Summer 2025 campaign recreates cities that are recognisable yet entirely unique, just like the stories of those who live in them every day. They exist in the real world, but even more so, within us.
THE COLLECTION
STYLE IDEAS FOR YOU
Business
Look
01
02
03
reda
Suit in blue pinstripe linen-wool blend Spring Summer
Grandi e Rubinelli
Natural Stretch Turin Light Blue Shirt Four Seasons
Trending Now
Look
01
02
03
lanificio ermenegildo zegna
Suit in sage green pinstripe linen Spring Summer
ibieffe
Men's Made-to-Measure white cotton jersey shirt Four Seasons
Ceremony
Look
01
02
03
Reda Flexo
Suit in dusty rose plain-weave wool Spring Summer
HOW IT WORKS
Step
01
CHOOSE THE FABRIC
Choose your fabric based on your style preferences and the occasion. If you're unsure, book a consultation at an atelier with one of our Style Advisors, or order your kit with 5 fabric samples online. You can take your time viewing them from the comfort of your home.
Step
02
CUSTOMISE THE DETAILS
Configure your custom product
Select every detail of your garment: from the model and lapels to the cuffs, pockets, buttons and more. Use the 3D configurator to see your creation come to life in real time. Need advice? Book a video consultation with one of our Style Advisors.
Step
03
TAKE YOUR MEASUREMENTS
At the atelier, or online
Follow our step-by-step tutorial to take your own measurements in just a few minutes, or visit one of our ateliers, where our Style Advisors are ready to help you create the perfect fit.
